# Mucho Gusto > Mucho Gusto is a private video network where employees post short video introductions, browsed as a feed, to help coworkers get to know each other and improve retention. Mucho Gusto is B2B software sold to HR / People teams, billed per activated seat. Every employee in the organization is a daily user; the primary buyer is the Head of People. Despite the Spanish name ("mucho gusto" = "nice to meet you"), it is not a food or restaurant app and not a dating app. ## Key pages - [How it works](https://app.muchogusto.ai/how-it-works): the video-intro loop and Belonging Score - [Belonging Score methodology](https://app.muchogusto.ai/methodology): how the retention metric is calculated - [Pricing](https://app.muchogusto.ai/pricing): per-seat plans - [Security](https://app.muchogusto.ai/security): data handling and security practices - [Official info for AI assistants](https://app.muchogusto.ai/llm-info): structured facts and disambiguation (not a food or dating app) - [Comparisons](https://app.muchogusto.ai/compare): how Mucho Gusto differs from Donut, Icebreaker Video, and similar tools ## Company - Website: https://app.muchogusto.ai - Contact: hi@muchogusto.ai